One proud art director

I rarely, if ever, mention my profession or talk shop on this forum. But, I'm particularly proud of this project I worked on for Indianapolis Power & Light Company (IPL) in collaboration with my Creative Director, Jenn Berry, copywriter, Colin Dullaghan and illustrator, Penelope Dullaghan.

IPL sponsors tons of worthy causes over the course of the year, and those sponsorships often come with ad space in programs and the like. As you might imagine, the ads are placed in a wide range of publications. We did ads that focused on causes in the following areas: The Arts, Diversity, Environment, Social Outreach, Sports and Education. While IPL is an energy provider, we wanted to focus on the worth-while causes that people use their energy on to make our community a better place. It's a bold thing for a company to focus on someone other than themselves.

I am really proud of our client for having the vision and willingness to do something completely different from the rest of the sponsorship ad landscape, and totally different from what you'd expect to see from an electric utility. I'm really proud of the writing that begged to be brought to life with some expressive typography. And I'm really proud of the illustrations themselves. Do yourself a favor and flip through the book below. Don't forget to zoom in and check out some of the subtle and beautiful details and textures. I think you'll like them.

As a project winds down, I'm typically eager to move on to the next thing. I'm more of a starter than finisher. But, I would have been happy to just keep producing these babies.